Tanzanian businesswoman bullish about branded food

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“For intra-trade to develop within the African region, we have to focus on value addition,” says Jennifer Bash, the co-founder and CEO of Alaska Tanzania Industries Limited, a company involved in the sourcing, processing, packaging, distribution and marketing of food products in Tanzania.

“When we started, most of the products that could easily be sold in Tanzania were imported,” says Bash, a marketing graduate from Baruch College in the US. “We had eggs coming from the UAE and the UK and it is not because we did not have eggs in Tanzania, it is because the eggs we had were sold locally without being packaged and branded.”

Living in the US exposed Bash to how food and other commodities are packaged and branded for sale in supermarkets.

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