We Are Sheth Brothers
A situation of extreme financial crisis led the patriarch of Bhavnagar-based Sheth Family to chart an unexplored area. Today two of family’s Ayurvedic products have made them famous all over the world.
In 1965, a young man from Bhavnagar arrived in Mumbai. With him, arrived dreams and expectations of his family members. Helped by his brother-in-law in Mumbai, this enterprising man came to sell Bhavnagar products in Mumbai. For this reason, he gave an ad in a Gujarati magazine. Economically, he was not very sound and could not afford ad expenses, but he took the risk.
The magazine hit the stalls the stipulated Monday but till evening not a single customer showed up at the Bhavnagar guy’s doorstep. The lad’s eyes welled up: what will happen now?
As they say, fortune favours the brave. By late evening, a big man appeared at the door and bought three bottles. In the following three days, about 200 bottles got sold.