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The Marketing Campaign

A comprehensive industry database of the targeted key decision makers from across the  central and east Africa will be effectively reached through our visitor invitation campaign and programs.

Quick marc  employs a marketing campaign across all key promotional channels to ensure you meet the visitors that matter to your business, including: mailers, SMS, WhatsApp, Radio, Print Advertising, Digital Marketing, Telemarketing, Auto Branding, International Email Campaigns, TV ads, Direct Mail, PR campaign, and much more.

  • Collaboration with national and international trade & industry associations as well as trade organizations.
  • Direct activities in areas industries in collaboration with industry & trade associations.
  • Direct visitor promotion activity done through Industry & Trade association in Kenya. Apart from this, activities will be carried out in neighboring countries like Tanzania, Uganda, Sudan, Ethiopia and Somalia.
  • Targeted paid email campaigns to the African markets.
  • Personal visits by key personnel to other major trade shows around the kenya to further boost the show’s publicity to the Multisector fraternity.
  • Presentations and personal invitations to large manufacturing industry groups in Kenya.
  • Advertisements will be placed in major trade magazines for both in India and Africa.
  • To support and enhance the advertisements in the newspapers and trade magazines, a host of press releases carrying latest updates about the show will be issued to the local press. One-on-one interviews will also be conducted with selected key exhibitors as part of the publicity campaign.
  • A host of advertisements will be placed in leading dailies covering Kenya to attract all professionals like Nation newspaper and Asian weekly.
  • Printed and online magazine will be produced during the show which will be distributed and e-mailed to the visitors as well as to Exhibitors and all VIPs.
  • Exhibitors are invited to nominate their key clients as VIPs for the show.
  • Email broadcasts will be done for the visitor pre-registration campaign whereby potential visitors are invited to pre-register their attendance via the website.
  • Over 1, 00,000 invitations to registered millers, dealers / resellers and distributors in Africa
  • Each contracted exhibitor will be given the opportunity to extend online visitor invitations to their clients and customers to visit them during the show.

Radio jingles on popular radio channels Sound Asia 88 FM will be played.

Materials A massive poster campaign covering major industrial area will be organized. Posters will be distributed and placed in tier 1, tier 2 and tier 3 cities covering the distributor / dealer network to further publicize the event.

Outdoor Billboards promoting the show will be placed at strategic locations in across Kenya prior to the show. • Other outdoor media like flyers in Airport, etc will be done.

TV Advertisements on popular channels will be played

Social Media Marketing which includes Face book, Twitter, Google ads and LinkedIn will be used as platforms to promote the event.

A dedicated telemarketing team will be inviting targeted buyers to attend the event. The activity starts 1 month prior to the exhibition.

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